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Rudolph Hucker

IS IT TIME TO RE-NAME THE GROUND?

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Okay, so we have stands with sponsors names, but isn''t it time to sell the naming rights to the whole ground?

 

The income could be a major source of additional revenue to speed up further development.

 

We''ve long since forgotten ''South Stand'' and ''River End'' so it isn''t a painful process and after all ''Carrow Road'' is just the highway that has always run past the front of the main stand and even that is now nothing more than an access road. The ground would in any event be addresssed as The (new name) Stadium, Carrow Road, Norwich.

 

If your stadium already had a name; like Anfield or Goodison Park or St. James''s Park it might be different; but ours doesn''t. The last one, The Nest'' did, of course but sometimes being named after a street can be a negative thing. When you hear, say, Portman Road, do you think of a struggling Championship Club or a street notorious for Prostitution?

 

Yes, the name is important: Sports Direct or DW? No thanks. Britannia or Emirates? Not so bad. And as they''ve had fantastic exposure for whatever they have put in how about Aviva stump up some new money for the project and to grease their palm surely they could create themselves new office space at the same time.

 

Personally, I think most people would accept a new ground name providing it wasn''t like some I have mentioned although I accept there may be complications with existing sponsors. Is this something we would like Mr. McNally to consider? I bet he has and is himself wondering whether the fans would find it acceptible.

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That is a good point. Is the stadium actually named Carrow Road, or does it just refer to the street name? If not, what is the stadium officially called?If Carrow Road is just the road name, then surely it would be a great idea to sell naming rights. Spurs are looking to sell their new stadiums'' for 20 milllion a year over 20 years! I rather doubt ours would be worth quite that much, but there must be a saleable asset?

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This came up recently and quite a few objected.

I wouldn''t mind a change to "Aviva." It has a nice ring about it and reeks of status, especially when we get to Europe. Aviva the company probably spent a fortune having some advertising agency come up with that name. They sure did promoting it on TV.

 

It will also end that lot down the road''s habit of calling it the "Carrot Patch." The word "Aviva" is far too sophisticated for their limited linguistic skills. 

 

ITFC = Portman Road

NCFC =  The Aviva Stadium.

 

Yeah! Like it.  

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So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again.

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As much as I regret the demise of ''Norwich Union'' a worldwide company listed in the FTSE 100 and NYSE needs a global name. At least the Cathedral spire is in the logo and I much prefer Aviva to failed American Insurance Groups or Gambling Emporiums - whatever the difference is.

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[quote user="lake district canary"]

You''ve heard about the Lion''s Den - how about "The Canary Cage" ?     After all, we used to have "The Nest".........

 

 

 

 

[/quote]

The PERCH sounds better lol.

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I think re-naming the stadium is a must do (i like the sound of the Aviva stadium and i am sure Aviva would be very interested), we just need to get the timing right.At the end of this season, we should at least finish in a comfortable mid table position. I know people are talking about europe, but i don''t think it will happen this year, unless we make it to the FA final, but a lot of that will come down to the luck of the draw. With that being the case, i am sure we could get a six figure yearly salary for naming rights of our stadium, but i am sure that after consolidation of 3 years in the prem, the rights will be worth a lot more. If we were to make it into Europe say two years from now, i imagine the naming rights could be sold for at least 3x the price we could get this summer. So while i think it should be done, i think perhaps we should take a gamble, wait a few years then assess it, our revenue stream is fine atm so it is not essential.But like i said, this is a must do i think for the future, cash to our club is way more valuable than the sentemental value of our grounds name.

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[quote user="BW"]So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again.[/quote]

 

No BW, Aviva Stadium not Aviva Road.    [;)]

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[quote user="BroadstairsR"]

This came up recently and quite a few objected.

I wouldn''t mind a change to "Aviva." It has a nice ring about it and reeks of status, especially when we get to Europe. Aviva the company probably spent a fortune having some advertising agency come up with that name. They sure did promoting it on TV.

 

It will also end that lot down the road''s habit of calling it the "Carrot Patch." The word "Aviva" is far too sophisticated for their limited linguistic skills. 

 

ITFC = Portman Road

NCFC =  The Aviva Stadium.

 

Yeah! Like it.  

[/quote]

Ipswich''s ground has already been renamed as Portaloo Rd. 

As for us we could have The Aviva Arena.

 

 

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[quote user="priceyrice"]I think re-naming the stadium is a must do (i like the sound of the Aviva stadium and i am sure Aviva would be very interested), we just need to get the timing right.

At the end of this season, we should at least finish in a comfortable mid table position. I know people are talking about europe, but i don''t think it will happen this year, unless we make it to the FA final, but a lot of that will come down to the luck of the draw. With that being the case, i am sure we could get a six figure yearly salary for naming rights of our stadium, but i am sure that after consolidation of 3 years in the prem, the rights will be worth a lot more. If we were to make it into Europe say two years from now, i imagine the naming rights could be sold for at least 3x the price we could get this summer. So while i think it should be done, i think perhaps we should take a gamble, wait a few years then assess it, our revenue stream is fine atm so it is not essential.

But like i said, this is a must do i think for the future, cash to our club is way more valuable than the sentemental value of our grounds name.
[/quote]

 

Is it possible to have 2 AVIVA STADIUMS by law, or is the one in Ireland going to be renamed as well

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[quote user="BW"]So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again.[/quote]

 

There''s a Carrow Road in Dagenham BW, you could always go and support Dagenham FC. Until they renamed it "The Ford Fiesta Ground," that is.

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I know the name Carrow Rd is traditional and all that but it does sound a bit........ Well naff - sorry traditionalists.

I''m not sure about a brand name though, I would like to see it named - ''THE STADIUM OF EAST ANGLIA''

Now that has a real ring to it and will make us sound as hoooooge as we really are. It will also upset every other club in East Anglia - Job done!

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Speak to a few older people and it''s still referred to as the ''south stand'' and ''river end'' despite what they are officially called. It would be the same for carrow road.

an interesting aside (to me at least). West Ham''s ground is officially called the Boleyn Ground but it is rarely referred to as such.

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[quote user="Billabong"]I know the name Carrow Rd is traditional and all that but it does sound a bit........ Well naff - sorry traditionalists. I''m not sure about a brand name though, I would like to see it named - ''THE STADIUM OF EAST ANGLIA'' Now that has a real ring to it and will make us sound as hoooooge as we really are. It will also upset every other club in East Anglia - Job done![/quote]

 

This is about sponsorship ie. money and nothing else, and surely not about bell-ringing. Leave that to the campanologists at St. Faith''s chuch.

 

If it wasn''t for the potentially huge financial benefits to the Club, then I would prefer it to remain Carrow Road, as I''ve known it all my supporting life.

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[quote user="Felixfan"]If someone will finance the new stand they can call the stadium what they like.[/quote]

Blimey David i can think of a few cringeworthy sponsors without giving it too much thought at all.

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Not a big fan of this. If it happens it happens. Money, money bloody money. Anything else we can do?. Maybe build a helicopter pad on top of the glorious money spinner the holiday inn? . We could do helicopter rides and let the rich and famous land on it for a fee. How about sponsor a flood light? Sponsor a corner flag? Why don''t we rename colney? While we are on it we could get the players to change thier names for the season to a sponsor in stead?. Grant "home" insurance , Wesley" car "insurance, Russell pet , Anthony life ect or to different companies.. Steve colmans, simeon next, zak lotus, football these days is ALL about the fecking money. Yawn zzzzzzzzzzzz.... me personally I love "carrow rd" and I''m an "old school" fan dreaming of winning the fa cup this season , not thinkin of how much more cash we can scrape together so we end up buying bloody mercenaries in a few years and pay out stupid wages on them. Oh and don''t even suggest re naming my spiritual home "the barclay" now that would be the end for me...

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[quote user="TIL 1010"]

[quote user="Felixfan"]If someone will finance the new stand they can call the stadium what they like.[/quote]

Blimey David i can think of a few cringeworthy sponsors without giving it too much thought at all.

[/quote]

I suppose Marcus Evans would be a bridge too far!

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I believe Uefa recently announced they would no longer, carry ''sponsors'' names... i.e the Man City still officially announced (by Uefa) at least as City of Manchester Stadium. So technically, we can sell the naming rights and still have it called Carrow Road. Sounds like a good deal, all round. [:D]

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[quote user="Mister Chops"]We''ve already got Delia''s Brasserie, so let''s have Delia''s Brassiere.  And let''s hope they stay in both cups for years to come [Y]
[/quote]

 

You''re such a tit Mr Chops..........

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[quote user="Bryangunnshairline"]Not a big fan of this. If it happens it happens. Money, money bloody money. Anything else we can do?. Maybe build a helicopter pad on top of the glorious money spinner the holiday inn? . We could do helicopter rides and let the rich and famous land on it for a fee. How about sponsor a flood light? Sponsor a corner flag? Why don''t we rename colney? While we are on it we could get the players to change thier names for the season to a sponsor in stead?. Grant "home" insurance , Wesley" car "insurance, Russell pet , Anthony life ect or to different companies.. Steve colmans, simeon next, zak lotus, football these days is ALL about the fecking money. Yawn zzzzzzzzzzzz.... me personally I love "carrow rd" and I''m an "old school" fan dreaming of winning the fa cup this season , not thinkin of how much more cash we can scrape together so we end up buying bloody mercenaries in a few years and pay out stupid wages on them. Oh and don''t even suggest re naming my spiritual home "the barclay" now that would be the end for me...[/quote]

 

Very funny post Sir and very valid, upto a point.

 

However, it was a lack of money that had men walking around the touchline with a blanket to collect coins in the dim and distant past.

 

It was lack of money that caused Chase to dismantle our best ever team.

 

It was lack of money that caused us to nearly go under one time and it was lack of money that contributed to us dropping into League One.

 

Rangers have gone into administration today. Portsmouth could be next.

 

What''s in a name after all?  If a bit of sponsorship contributes to the financial health of this Club in any way shape or form and distances us from the humiliation suffered by those down the road as far as is possible, then I''m on.

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[quote user="RUDOLPH HUCKER"]

Okay, so we have stands with sponsors names, but isn''t it time to sell the naming rights to the whole ground?

 

The income could be a major source of additional revenue to speed up further development.

 

We''ve long since forgotten ''South Stand'' and ''River End'' so it isn''t a painful process and after all ''Carrow Road'' is just the highway that has always run past the front of the main stand and even that is now nothing more than an access road. The ground would in any event be addresssed as The (new name) Stadium, Carrow Road, Norwich.

 

If your stadium already had a name; like Anfield or Goodison Park or St. James''s Park it might be different; but ours doesn''t. The last one, The Nest'' did, of course but sometimes being named after a street can be a negative thing. When you hear, say, Portman Road, do you think of a struggling Championship Club or a street notorious for Prostitution?

 

Yes, the name is important: Sports Direct or DW? No thanks. Britannia or Emirates? Not so bad. And as they''ve had fantastic exposure for whatever they have put in how about Aviva stump up some new money for the project and to grease their palm surely they could create themselves new office space at the same time.

 

Personally, I think most people would accept a new ground name providing it wasn''t like some I have mentioned although I accept there may be complications with existing sponsors. Is this something we would like Mr. McNally to consider? I bet he has and is himself wondering whether the fans would find it acceptible.

[/quote]

 

Burn the heritic! [:@]

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Heretic!

 

And I''m disappointed more posters are unable to elucidate their objections rather than just throwing up their hands.

 

I happen to think ''The Norwich and Peterborough Stand'' is a pretty awful name; even though it''s a pretty awful stand. And I suppose the idea of change is anathema to some people. Do some of you read the initial post or just respond to the other responses. I thought it was balanced and then I got off the fence.

 

As part of the ground re-development a big sponsor would be lined up which would go into the costings? I wouldn''t want to watch NCFC in the ''Hellesdon Leather Furniture Stadium'' or ''The Giant Pet Store Stadium'' but other names are prestigious and appropriate.

 

For me Aviva is a good example.

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