Rudolph Hucker 0 Posted February 14, 2012 Okay, so we have stands with sponsors names, but isn''t it time to sell the naming rights to the whole ground? The income could be a major source of additional revenue to speed up further development. We''ve long since forgotten ''South Stand'' and ''River End'' so it isn''t a painful process and after all ''Carrow Road'' is just the highway that has always run past the front of the main stand and even that is now nothing more than an access road. The ground would in any event be addresssed as The (new name) Stadium, Carrow Road, Norwich. If your stadium already had a name; like Anfield or Goodison Park or St. James''s Park it might be different; but ours doesn''t. The last one, The Nest'' did, of course but sometimes being named after a street can be a negative thing. When you hear, say, Portman Road, do you think of a struggling Championship Club or a street notorious for Prostitution? Yes, the name is important: Sports Direct or DW? No thanks. Britannia or Emirates? Not so bad. And as they''ve had fantastic exposure for whatever they have put in how about Aviva stump up some new money for the project and to grease their palm surely they could create themselves new office space at the same time. Personally, I think most people would accept a new ground name providing it wasn''t like some I have mentioned although I accept there may be complications with existing sponsors. Is this something we would like Mr. McNally to consider? I bet he has and is himself wondering whether the fans would find it acceptible. Share this post Link to post Share on other sites
Canary_on_the Trent 0 Posted February 14, 2012 Seeing as the City''s biggest company already has the rights to a stadium in Dublin, why not?The Bernard Matthews Stadiumor The Colmans Mustard Stadium Share this post Link to post Share on other sites
Jonzey 0 Posted February 14, 2012 That is a good point. Is the stadium actually named Carrow Road, or does it just refer to the street name? If not, what is the stadium officially called?If Carrow Road is just the road name, then surely it would be a great idea to sell naming rights. Spurs are looking to sell their new stadiums'' for 20 milllion a year over 20 years! I rather doubt ours would be worth quite that much, but there must be a saleable asset? Share this post Link to post Share on other sites
lake district canary 0 Posted February 14, 2012 You''ve heard about the Lion''s Den - how about "The Canary Cage" ? After all, we used to have "The Nest"......... Share this post Link to post Share on other sites
BroadstairsR 2,273 Posted February 14, 2012 This came up recently and quite a few objected.I wouldn''t mind a change to "Aviva." It has a nice ring about it and reeks of status, especially when we get to Europe. Aviva the company probably spent a fortune having some advertising agency come up with that name. They sure did promoting it on TV. It will also end that lot down the road''s habit of calling it the "Carrot Patch." The word "Aviva" is far too sophisticated for their limited linguistic skills. ITFC = Portman RoadNCFC = The Aviva Stadium. Yeah! Like it. Share this post Link to post Share on other sites
BW 0 Posted February 14, 2012 So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again. Share this post Link to post Share on other sites
Rudolph Hucker 0 Posted February 14, 2012 As much as I regret the demise of ''Norwich Union'' a worldwide company listed in the FTSE 100 and NYSE needs a global name. At least the Cathedral spire is in the logo and I much prefer Aviva to failed American Insurance Groups or Gambling Emporiums - whatever the difference is. Share this post Link to post Share on other sites
pete_norw 0 Posted February 14, 2012 [quote user="lake district canary"]You''ve heard about the Lion''s Den - how about "The Canary Cage" ? After all, we used to have "The Nest"......... [/quote]The PERCH sounds better lol. Share this post Link to post Share on other sites
TIL 1010 5,246 Posted February 14, 2012 Nooooooooooooooooooooooooo !!!!!!!! [:''(][:@][:#] Share this post Link to post Share on other sites
priceyrice 133 Posted February 14, 2012 I think re-naming the stadium is a must do (i like the sound of the Aviva stadium and i am sure Aviva would be very interested), we just need to get the timing right.At the end of this season, we should at least finish in a comfortable mid table position. I know people are talking about europe, but i don''t think it will happen this year, unless we make it to the FA final, but a lot of that will come down to the luck of the draw. With that being the case, i am sure we could get a six figure yearly salary for naming rights of our stadium, but i am sure that after consolidation of 3 years in the prem, the rights will be worth a lot more. If we were to make it into Europe say two years from now, i imagine the naming rights could be sold for at least 3x the price we could get this summer. So while i think it should be done, i think perhaps we should take a gamble, wait a few years then assess it, our revenue stream is fine atm so it is not essential.But like i said, this is a must do i think for the future, cash to our club is way more valuable than the sentemental value of our grounds name. Share this post Link to post Share on other sites
BroadstairsR 2,273 Posted February 14, 2012 [quote user="BW"]So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again.[/quote] No BW, Aviva Stadium not Aviva Road. [;)] Share this post Link to post Share on other sites
Tangible Fixed Assets anyone? 0 Posted February 14, 2012 [quote user="BroadstairsR"]This came up recently and quite a few objected.I wouldn''t mind a change to "Aviva." It has a nice ring about it and reeks of status, especially when we get to Europe. Aviva the company probably spent a fortune having some advertising agency come up with that name. They sure did promoting it on TV. It will also end that lot down the road''s habit of calling it the "Carrot Patch." The word "Aviva" is far too sophisticated for their limited linguistic skills. ITFC = Portman RoadNCFC = The Aviva Stadium. Yeah! Like it. [/quote]Ipswich''s ground has already been renamed as Portaloo Rd. As for us we could have The Aviva Arena. Share this post Link to post Share on other sites
pete_norw 0 Posted February 14, 2012 [quote user="priceyrice"]I think re-naming the stadium is a must do (i like the sound of the Aviva stadium and i am sure Aviva would be very interested), we just need to get the timing right.At the end of this season, we should at least finish in a comfortable mid table position. I know people are talking about europe, but i don''t think it will happen this year, unless we make it to the FA final, but a lot of that will come down to the luck of the draw. With that being the case, i am sure we could get a six figure yearly salary for naming rights of our stadium, but i am sure that after consolidation of 3 years in the prem, the rights will be worth a lot more. If we were to make it into Europe say two years from now, i imagine the naming rights could be sold for at least 3x the price we could get this summer. So while i think it should be done, i think perhaps we should take a gamble, wait a few years then assess it, our revenue stream is fine atm so it is not essential.But like i said, this is a must do i think for the future, cash to our club is way more valuable than the sentemental value of our grounds name.[/quote] Is it possible to have 2 AVIVA STADIUMS by law, or is the one in Ireland going to be renamed as well Share this post Link to post Share on other sites
Desert Fox 0 Posted February 14, 2012 Pete - this is not an issue for the law, but rather the strategy of the particular sponsor concerned. Share this post Link to post Share on other sites
BroadstairsR 2,273 Posted February 14, 2012 [quote user="BW"]So no to modern football. We will lose our heritage. No stadium name change firmly against it. Infact if we ever went down that road i would refuse to ever go again.[/quote] There''s a Carrow Road in Dagenham BW, you could always go and support Dagenham FC. Until they renamed it "The Ford Fiesta Ground," that is. Share this post Link to post Share on other sites
Billabong 0 Posted February 14, 2012 I know the name Carrow Rd is traditional and all that but it does sound a bit........ Well naff - sorry traditionalists.I''m not sure about a brand name though, I would like to see it named - ''THE STADIUM OF EAST ANGLIA''Now that has a real ring to it and will make us sound as hoooooge as we really are. It will also upset every other club in East Anglia - Job done! Share this post Link to post Share on other sites
spudgfsh 0 Posted February 14, 2012 Speak to a few older people and it''s still referred to as the ''south stand'' and ''river end'' despite what they are officially called. It would be the same for carrow road.an interesting aside (to me at least). West Ham''s ground is officially called the Boleyn Ground but it is rarely referred to as such. Share this post Link to post Share on other sites
BroadstairsR 2,273 Posted February 14, 2012 [quote user="Billabong"]I know the name Carrow Rd is traditional and all that but it does sound a bit........ Well naff - sorry traditionalists. I''m not sure about a brand name though, I would like to see it named - ''THE STADIUM OF EAST ANGLIA'' Now that has a real ring to it and will make us sound as hoooooge as we really are. It will also upset every other club in East Anglia - Job done![/quote] This is about sponsorship ie. money and nothing else, and surely not about bell-ringing. Leave that to the campanologists at St. Faith''s chuch. If it wasn''t for the potentially huge financial benefits to the Club, then I would prefer it to remain Carrow Road, as I''ve known it all my supporting life. Share this post Link to post Share on other sites
Felixfan 53 Posted February 14, 2012 If someone will finance the new stand they can call the stadium what they like. Share this post Link to post Share on other sites
Mister Chops 7 Posted February 14, 2012 We''ve already got Delia''s Brasserie, so let''s have Delia''s Brassiere. And let''s hope they stay in both cups for years to come [Y] Share this post Link to post Share on other sites
TIL 1010 5,246 Posted February 14, 2012 [quote user="Felixfan"]If someone will finance the new stand they can call the stadium what they like.[/quote]Blimey David i can think of a few cringeworthy sponsors without giving it too much thought at all. Share this post Link to post Share on other sites
Bryangunnshairline 0 Posted February 14, 2012 Not a big fan of this. If it happens it happens. Money, money bloody money. Anything else we can do?. Maybe build a helicopter pad on top of the glorious money spinner the holiday inn? . We could do helicopter rides and let the rich and famous land on it for a fee. How about sponsor a flood light? Sponsor a corner flag? Why don''t we rename colney? While we are on it we could get the players to change thier names for the season to a sponsor in stead?. Grant "home" insurance , Wesley" car "insurance, Russell pet , Anthony life ect or to different companies.. Steve colmans, simeon next, zak lotus, football these days is ALL about the fecking money. Yawn zzzzzzzzzzzz.... me personally I love "carrow rd" and I''m an "old school" fan dreaming of winning the fa cup this season , not thinkin of how much more cash we can scrape together so we end up buying bloody mercenaries in a few years and pay out stupid wages on them. Oh and don''t even suggest re naming my spiritual home "the barclay" now that would be the end for me... Share this post Link to post Share on other sites
Horse Manure 0 Posted February 14, 2012 THE GOOGLE GROUND - worth a fortune Share this post Link to post Share on other sites
Felixfan 53 Posted February 14, 2012 [quote user="TIL 1010"][quote user="Felixfan"]If someone will finance the new stand they can call the stadium what they like.[/quote]Blimey David i can think of a few cringeworthy sponsors without giving it too much thought at all.[/quote]I suppose Marcus Evans would be a bridge too far! Share this post Link to post Share on other sites
Kidderminster Canary 0 Posted February 14, 2012 thought we still have the River end,South stand and main stand, just as we have the Barclay Share this post Link to post Share on other sites
Baracouda 47 Posted February 14, 2012 I believe Uefa recently announced they would no longer, carry ''sponsors'' names... i.e the Man City still officially announced (by Uefa) at least as City of Manchester Stadium. So technically, we can sell the naming rights and still have it called Carrow Road. Sounds like a good deal, all round. [:D] Share this post Link to post Share on other sites
Mark .Y. 375 Posted February 14, 2012 [quote user="Mister Chops"]We''ve already got Delia''s Brasserie, so let''s have Delia''s Brassiere. And let''s hope they stay in both cups for years to come [Y][/quote] You''re such a tit Mr Chops.......... Share this post Link to post Share on other sites
BroadstairsR 2,273 Posted February 14, 2012 [quote user="Bryangunnshairline"]Not a big fan of this. If it happens it happens. Money, money bloody money. Anything else we can do?. Maybe build a helicopter pad on top of the glorious money spinner the holiday inn? . We could do helicopter rides and let the rich and famous land on it for a fee. How about sponsor a flood light? Sponsor a corner flag? Why don''t we rename colney? While we are on it we could get the players to change thier names for the season to a sponsor in stead?. Grant "home" insurance , Wesley" car "insurance, Russell pet , Anthony life ect or to different companies.. Steve colmans, simeon next, zak lotus, football these days is ALL about the fecking money. Yawn zzzzzzzzzzzz.... me personally I love "carrow rd" and I''m an "old school" fan dreaming of winning the fa cup this season , not thinkin of how much more cash we can scrape together so we end up buying bloody mercenaries in a few years and pay out stupid wages on them. Oh and don''t even suggest re naming my spiritual home "the barclay" now that would be the end for me...[/quote] Very funny post Sir and very valid, upto a point. However, it was a lack of money that had men walking around the touchline with a blanket to collect coins in the dim and distant past. It was lack of money that caused Chase to dismantle our best ever team. It was lack of money that caused us to nearly go under one time and it was lack of money that contributed to us dropping into League One. Rangers have gone into administration today. Portsmouth could be next. What''s in a name after all? If a bit of sponsorship contributes to the financial health of this Club in any way shape or form and distances us from the humiliation suffered by those down the road as far as is possible, then I''m on. Share this post Link to post Share on other sites
First Wizard 0 Posted February 14, 2012 [quote user="RUDOLPH HUCKER"]Okay, so we have stands with sponsors names, but isn''t it time to sell the naming rights to the whole ground? The income could be a major source of additional revenue to speed up further development. We''ve long since forgotten ''South Stand'' and ''River End'' so it isn''t a painful process and after all ''Carrow Road'' is just the highway that has always run past the front of the main stand and even that is now nothing more than an access road. The ground would in any event be addresssed as The (new name) Stadium, Carrow Road, Norwich. If your stadium already had a name; like Anfield or Goodison Park or St. James''s Park it might be different; but ours doesn''t. The last one, The Nest'' did, of course but sometimes being named after a street can be a negative thing. When you hear, say, Portman Road, do you think of a struggling Championship Club or a street notorious for Prostitution? Yes, the name is important: Sports Direct or DW? No thanks. Britannia or Emirates? Not so bad. And as they''ve had fantastic exposure for whatever they have put in how about Aviva stump up some new money for the project and to grease their palm surely they could create themselves new office space at the same time. Personally, I think most people would accept a new ground name providing it wasn''t like some I have mentioned although I accept there may be complications with existing sponsors. Is this something we would like Mr. McNally to consider? I bet he has and is himself wondering whether the fans would find it acceptible.[/quote] Burn the heritic! [:@] Share this post Link to post Share on other sites
Rudolph Hucker 0 Posted February 14, 2012 Heretic! And I''m disappointed more posters are unable to elucidate their objections rather than just throwing up their hands. I happen to think ''The Norwich and Peterborough Stand'' is a pretty awful name; even though it''s a pretty awful stand. And I suppose the idea of change is anathema to some people. Do some of you read the initial post or just respond to the other responses. I thought it was balanced and then I got off the fence. As part of the ground re-development a big sponsor would be lined up which would go into the costings? I wouldn''t want to watch NCFC in the ''Hellesdon Leather Furniture Stadium'' or ''The Giant Pet Store Stadium'' but other names are prestigious and appropriate. For me Aviva is a good example. Share this post Link to post Share on other sites