So...The Mirror have broken down the wealth of the owners of every Premier League club. It comes as little surprise to see Delia Smith and Michael Wynn Jones listed at the bottom with a wealth of just £23m. A quick look on Twitter earlier suggested that this meant that survival for Norwich City will be difficult and establishing themselves in the Premier League would be a near to impossible task. Although, I understand the logic behind this I tend to disagree with it. It’s certainly fair to say that money talks at the top end. After all, Manchester City and Chelsea have the richest owners on this list and they are most likely to be the two clubs fighting it out for the title. In addition, it’s understood that the top six probably wouldn’t be achievable for Norwich due to the wealth of the clubs at the top end. But let’s remember that wealth isn’t purely what owners are worth but it’s the whole infrastructure of the club. Furthermore, Financial Fair Play rules mean that club owners cannot simply bankroll their club’s spending. Instead, Premier League teams will need to generate their own income to sign players rather than rely on a sugar daddy! Right here is the crux of my main point, the whole idea is for the Canaries to be a self-sufficient football club, and that was very much the plan when David McNally first came in as chief executive. Now, there is no doubt that other smaller clubs in the top-flight have more financial muscle in the transfer market than Alex Neil’s team. However, I would argue that is as a result of remaining in the league for a number of seasons. In order to illustrate my point further, let me just use the examples of West Brom, Crystal Palace, Everton and Swansea. I think most people would agree that all four clubs are established Premier League teams now – but along with Norwich City they represent the five poorest millionaires in the league. Nevertheless, they are clubs that are run very well with very good managers and owners that are very passionate about their clubs. So, there is no reason why the Canaries cannot follow such examples. Equally, Southampton are a team that have established themselves in the EPL albeit with a rich owner – but they have done it largely on the back of spending money they have reclaimed from selling a number of their star players, and having a very strong youth system. Aston Villa have an owner much richer than Delia Smith, but their summer spending has been financed by the sale of Christian Benteke rather than Randy Lerner’s wealth. Equally, Bournemouth and Watford both have much richer owners than Norwich – but that’s not to say they will survive relegation on this fact alone. In my experience, the football clubs that prosper in the Premier League are often the ones that are well run and spend the resources they have in a sensible and measured way. There are a number of examples of rich owners that haven’t been able to establish their club in the Premier League despite that wealth. Think about the likes of Hull City, Fulham, Cardiff, QPR, Blackburn and Nottingham Forest. Therefore, I don’t personally think whether Norwich can establish themselves or not will come down to the wealth of the owners. The key thing for me is the club is now back in the big time and need to make the most of that opportunity. I already firmly believe that we’ve one of the best young managers around and we will be sensible in the transfer market. Throwing money around in desperation is not the way to go about it, and plenty have proved that in the past. The other factor here is we are very fortunate with the owners that we have and the way they want to run the club. Certainly, we are not going to have any debates about changing the team’s name or the colour of the shirt as other clubs have. There are so many opportunities that come from being in the Premier League, and if they manage their ship carefully there’s no reason they can’t follow the examples of the likes of Southampton, Crystal Palace and West Brom. I certainly don’t subscribe to theory that the club are doomed simply because we don’t currently have super rich owners!