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Jim Smith

Have archant adopted a new policy

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Of simply not bothering to sniff out any football stories themselves but instead just have their reporters scouring the papers, twitter and sky sports news and then report back what all the other news outlets are saying about our club?

Im genuinely not having a go at the individuals concerned. Some features such as the web debates are good and interesting but i cannot remember the last time our local papers broke a story about Norwich City that we did not already know about a long time in advance. Surely if these national journos can get titbits from agents, players and managers then the local guys should be able to as well or is it something they have decided not to actively pursue?

Maybe if Hughton is a bit more local media friendly it will changeor is their some other issue that is stopping them from getting any scoops?

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[quote user="Jim Smith"]

Of simply not bothering to sniff out any football stories themselves but instead just have their reporters scouring the papers, twitter and sky sports news and then report back what all the other news outlets are saying about our club?

Im genuinely not having a go at the individuals concerned. Some features such as the web debates are good and interesting but i cannot remember the last time our local papers broke a story about Norwich City that we did not already know about a long time in advance. Surely if these national journos can get titbits from agents, players and managers then the local guys should be able to as well or is it something they have decided not to actively pursue?

Maybe if Hughton is a bit more local media friendly it will changeor is their some other issue that is stopping them from getting any scoops?

[/quote]

 

I think there are various factors at play here, Jim. Firstly, the football reporting staff at Archant have to have holidays too! Secondly, the new regime at Carrow Road has adopted a very tight-mouthed PR policy, with hardly anything leaking out. For example, it was obvious that Waghorn had contacts in the old regime that would occasionally get him ahead of the game. From memory he was the first to get wind of Roeder''s appointment, but it is plain from his website now that he knows no more than anyone else and is reduced to trying to make bricks without straw.

Along with the tight PR policy the new regime is also (as an Archant journalist has said) very thin-skinned. Upset it at your peril. The nationals are too powerful to care much about that (the News of the World case was exceptional) but the local press has to be wary. There is the example of BBC East; in the end the club backed down, but not before it had denied access for months.

So the nationals can adopt a scattergun apparoach, in which it doesn''t matter if only one rumour story in ten is accurate. But that policy would be disastrous for Archant, and even finding the one true story is very difficult now.

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I don''t think it is a new policy, but Archant have always been a little wary of upsetting NCFC. Remember the club have the ability to refuse them entry to pressers and even the matches. If the Sun or Daily Mail upset Norwich they don''t really care as it is a small fraction of their readers - but imagine the knock on effect if Norwich City stopped Archant reporters coming to matches.

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What surprises me is that the likes of Charlie Wyett and James Nursey always seem to get the scoops before the EDP. It makes me wonder what kind of relationship they have with the players/agents etc that the EDP dont have. Would be good to hear from some of the Journalists from EDP/Pinkun etc.

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[quote user="Jim Smith"]

Of simply not bothering to sniff out any football stories themselves but instead just have their reporters scouring the papers, twitter and sky sports news and then report back what all the other news outlets are saying about our club?

Im genuinely not having a go at the individuals concerned. Some features such as the web debates are good and interesting but i cannot remember the last time our local papers broke a story about Norwich City that we did not already know about a long time in advance. Surely if these national journos can get titbits from agents, players and managers then the local guys should be able to as well or is it something they have decided not to actively pursue?

Maybe if Hughton is a bit more local media friendly it will changeor is their some other issue that is stopping them from getting any scoops?

[/quote]

 

IMHO,  they trawl other City message boards too Jim.[:|]

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With respect Jim and Purple I think you''re both missing the point slightly. I think the truth is rather more prosaic than either a) Archant adopting a policy of not sniffing out stories or b) the club adopting a tight-mouth PR policy.

I used to work in journalism and know a few people who still do and the reality is that staffing levels in all areas of journalism have been cut back to the bone over the last few years. It''s not that journalists don''t want to sniff out stories, it''s simply that in the vast majority of cases they just don''t have the time and the resources to do so. Their everyday life is a manic struggle just to get enough stuff together to fill their papers, bulletins or website and there is precious little spare time to go out building up relationships and sniffing around etc. If you''ve been following the Leveson Inquiry at all you will see that this has been mentioned a number of times.

Secondly, the whole nature of the relationship between football clubs and the local media has changed in the last ten to twelve years. It never used to be the case, but it now most definitely is, that the clubs have THEIR OWN media outlets and ways of communicating with the world, namely their websites, Twitter feeds and Facebook pages etc. Under these circumstances it would be positively bizarre if the papers got any actual hard news about the football club out before the club did it themselves. Indeed, if say, Archant, were the first to reveal that John Ruddy had signed a new four year deal, before the Norwich City website then you could rest assured that people in the media department at Carrow Road would be worrying about their jobs. Since the hard news is now the sole preserve of the club, the local media are increasingly left with the option of guessing, speculating or commenting on things that have already happened - or as is usually the case of re-reporting what has already been guessed at or speculated on in the national media.

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Do you think there is any ground in that we''re now an EPL club and with that comes more national press coverage? Perhaps Archant have always got to stories at the same speed. It just seems like they''re slower to react because the national news agencies are covering us too?

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[quote user="Thirsty Lizard"]With respect Jim and Purple I think you''re both missing the point slightly. I think the truth is rather more prosaic than either a) Archant adopting a policy of not sniffing out stories or b) the club adopting a tight-mouth PR policy. I used to work in journalism and know a few people who still do and the reality is that staffing levels in all areas of journalism have been cut back to the bone over the last few years. It''s not that journalists don''t want to sniff out stories, it''s simply that in the vast majority of cases they just don''t have the time and the resources to do so. Their everyday life is a manic struggle just to get enough stuff together to fill their papers, bulletins or website and there is precious little spare time to go out building up relationships and sniffing around etc. If you''ve been following the Leveson Inquiry at all you will see that this has been mentioned a number of times. Secondly, the whole nature of the relationship between football clubs and the local media has changed in the last ten to twelve years. It never used to be the case, but it now most definitely is, that the clubs have THEIR OWN media outlets and ways of communicating with the world, namely their websites, Twitter feeds and Facebook pages etc. Under these circumstances it would be positively bizarre if the papers got any actual hard news about the football club out before the club did it themselves. Indeed, if say, Archant, were the first to reveal that John Ruddy had signed a new four year deal, before the Norwich City website then you could rest assured that people in the media department at Carrow Road would be worrying about their jobs. Since the hard news is now the sole preserve of the club, the local media are increasingly left with the option of guessing, speculating or commenting on things that have already happened - or as is usually the case of re-reporting what has already been guessed at or speculated on in the national media.[/quote]

 

Thirsty Lizard, your two points, about cuts in media staffing and clubs using their own media, are both spot on. But in the case of Archant and Norwich City they are spot on in addition to my points rather than instead of them.

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[quote user="Wiz"][quote user="Jim Smith"]

Of simply not bothering to sniff out any football stories themselves but instead just have their reporters scouring the papers, twitter and sky sports news and then report back what all the other news outlets are saying about our club?

Im genuinely not having a go at the individuals concerned. Some features such as the web debates are good and interesting but i cannot remember the last time our local papers broke a story about Norwich City that we did not already know about a long time in advance. Surely if these national journos can get titbits from agents, players and managers then the local guys should be able to as well or is it something they have decided not to actively pursue?

Maybe if Hughton is a bit more local media friendly it will changeor is their some other issue that is stopping them from getting any scoops?

[/quote]

 

IMHO,  they trawl other City message boards too Jim.[:|]

[/quote].....other city boards? you mean this isn''t the only one?

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[quote user="ting tong"]What surprises me is that the likes of Charlie Wyett and James Nursey always seem to get the scoops before the EDP. It makes me wonder what kind of relationship they have with the players/agents etc that the EDP dont have. Would be good to hear from some of the Journalists from EDP/Pinkun etc.[/quote]They probably don''t have better relationships with the players or get the "scoops" any earlier than the local journalists but for the reasons given earlier in this thread are probably able to be a little more cavalier in terms of timing and accuracy in disseminating them.

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[quote user="Wiz"][quote user="Jim Smith"]

Of simply not bothering to sniff out any football stories themselves but instead just have their reporters scouring the papers, twitter and sky sports news and then report back what all the other news outlets are saying about our club?

Im genuinely not having a go at the individuals concerned. Some features such as the web debates are good and interesting but i cannot remember the last time our local papers broke a story about Norwich City that we did not already know about a long time in advance. Surely if these national journos can get titbits from agents, players and managers then the local guys should be able to as well or is it something they have decided not to actively pursue?

Maybe if Hughton is a bit more local media friendly it will changeor is their some other issue that is stopping them from getting any scoops?

[/quote]

 

IMHO,  they trawl other City message boards too Jim.[:|]

[/quote]Says the one who goes to other messageboards and reports back speculation as fact!You are quite the hypocrite arent you!

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They''re a bit like the BBC. Sit around watching Sky Sports News all day and when a story breaks with "Sky Sources understand " they write up an article and change it to "BBC Sources understand ".

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Ever since Dion opened his mouth Norwich keep all a secret, if i was Archant i would get some binoculars and watch for helicopters coming into Colney

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