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Norwich could be set for an influx of new international tourists after the boss of Vietnam Airlines hailed the city as an "irresistible' place to visit.

Writing in the airline's in-flight magazine, Heritage, Chief Executive Duong Tri Thanh labelled the city as "serene" and urged passengers to "not miss the opportunity" to experience it.

Mr Thanh's comments were published alongside a travel feature in the magazine which was penned by travel writer Quoc Kanh.

The piece singled out Norwich as one of five "irresistible destinations" for customers to visit, alongside places like Indonesia's Komodo Island and the Ladakh region in India.

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