And from having a look on social media its all rather familiar. 'Change when change was not needed' and 'What was wrong with the old one? Nothing.' And all that. All sounds rather familiar to our badge change and our reception to that..
And all comes across as the familiar 'Well you see fans you'll find that simplification is in fact a good thing! Why? Beacause.. uh.. marketing! Buzz words! Meaningless mumbo jumbo about sales and identity!'