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cornish sam

What does this mean?

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I don''t think that this has been mentioned anywhere else but if it has I apologise:

I came accross this story today http://www.sportspromedia.com/news/norwich_city_agree_groundbreaking_premier_league_deal/?utm_source=feedburner&utm_campaign=Feed%3A+sportspromedia-soccer+%28SportsProMedia+-+Soccer%29&utm_medium=feed and was just trying to understand what it actually meant.

Is this just a tie in with a service that provides stats to fans like Opta or are we using them to provide analysis of our performances/training? Will we be paying them for it or will they be paying us?

If nothing else it at least provides the first tangible evidence that the deal we signed with Front Row is actually doing something....

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