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Bernard  Futter


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As someone who regularly used to pen marketing jobs ads, I thought I''d weigh in with a free and gratis suggestion for the board concerning the all important headline for any upcoming recruitment activity they might be considering.

If they need further tips, I would suggest they develop the body text by pointing out that there is a clothing policy and candidates must be prepared to wear a uniform featuring prominent fluorescent coloured ''L''. plates.

To attract the game''s high flyers, the remuneration package would need to be pitched at minimum wage levels.

On a more serious note (well slightly) don''t you just know that ''mature'' and ''selection process'' will not be in any mission statement?

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