So, we don't pay the player's wages.............

[BarclayWazza 91]

Not high compared to what? Surely unless you''re going to compare it to something, its subjective. Then what do you compare it to? A season ticket works out at something between 20-25 quid a match here. Turns out that''s high compared to other clubs but there''s the demand for them. But compare it with other forms of entertainment. A ticket to the theatre can be a lot higher.

But then again, if you''re looking for "entertainment"... £20-£25 for what we got last season is definately too high

[Essex_Canary 6]

Basic economic principles of supply and demand. Prices aren’t ‘high’ because if they were demand would drop given that supply (number of seats) is a constant.

The club has to generate revenue anyway it can and (unlike in the Premier League) matchday income is the single biggest form of revenue that the club can generate.

[Badger 2,405]

Using "the laws" of supply and demand, technically the prices ARE too high. Economists would argue that the right price (price equilibrium) occurs at the market clearing price - i.e. where demand = supply. If there are any spare tickets, the price is too high; if there is a shortage of tickets, prices are too low.

[king canary 7,580]

Prices can still be ''high'' even if we''re selling out- just they wouldn''t be too high.

With our business model we need all the revenue we can get so we can''t afford to cut ticket prices if they are still selling out.

The argument is more for the likes of Chelsea or Man U- would it actually hurt them to give fans a break a cut ticket prices by 10%? Probably not.

[Bill 1,788]

[quote user=" Badger"]Using "the laws" of supply and demand, technically the prices ARE too high. Economists would argue that the right price (price equilibrium) occurs at the market clearing price - i.e. where demand = supply. If there are any spare tickets, the price is too high; if there is a shortage of tickets, prices are too low.

[/quote]

The problem there is that there are far more variables in buying or selling a ticket to the game.

Elsewhere the product is usually relatively stable whereas with a football match even the weather can affect sales and attendance by ST holders.

That City achieve a fairly high level of seats sold for almost every League game suggests they are getting it right given all variables.