TCCANARY 263 Posted August 26, 2016 Wait until next year, the Budesliga 1&2 clubs will have more TV money to spend!From Raphael Honistein in todays Guardian.League chief Christian Seifert has managed to increase the value of the domestic TV rights by 85%, securing an annual income of €1.16bn from the 2017-18 season onwards. It’s still only half of the Premier League’s value and has to be divided among the 36 clubs in Bundesliga and Bundesliga 2 but the increased demand shows Bayern’s hegemony – and Dortmund’s perceived stranglehold of second spot – does not deter viewers.While a wider range of championship contenders would undoubtedly help the brand internationally, the bigger concern inside Germany is still the proliferation of small clubs without strong fanbases at the expense of giants fallen or sleeping. If clubs such as Hamburg, Werder, Köln and Schalke do not make the most of their considerable resources, the clamour for external investment will grow.By and large, the Bundesliga has been able to deal with the challenges of football’s rapid globalisation rather well by focusing on stadium experience and the production of players to keep down transfer spending but their largely organic, slow way of doing business could come under threat during the next wave of Chinese-driven takeovers in England and Italy. Share this post Link to post Share on other sites