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I can''t believe anybody likes this! it looks like a generic kit and then somebody at the last moment remembered the sponsor and got their mum to iron it on 5mins before the launch.

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[quote user="Baywing"]I wonder if Errea will have a shirt the same available on the website without the ''Norwich'' branding

We could all go buy one direct for 1/2 the price and bag a bargain[/quote]

No - this is not available in Errea''s most recent catalogue. In line with previous seasons, this is a completely bespoke design and not simply a change of colours from a standard stock design.

And if you think £48 is expensive, although Nike or Adidas would be a similar price, the margin would be less and the club would have to commit to much higher orders.

I am not overly impressed by this kit but can assure you that the club will be getting a great deal with Errea, who are a great company, run by great people.

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I don''t consider myself an angry person but the more I see it the more annoyed I become!

Firstly, there''s this celebration of a random ''80 years'' at Carrow Rd, which is just a cringeworthy, desperate commercial ploy.

Then the shirt design itself is pretty uninspiring, but made totally dreadful by this ridiculous sponsor box.

... and all for just £48!!!

Errea have produced some decent shirts (2011/12, and 2014/15) but how anyone could like this is totally beyond me.

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I really like it.

The Aviva logo has to be put on the shirt so that was always going to be a given.

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well on the new goalkeeper shirt the Aviva logo is in white. So why on earth couldn''t it be white on a true half and half, with no ridiculous inset box. There is white trim on the kit as well, so it would''ve balanced nicely.

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Yep I too like it. For those who don''t, just reserve a bit of judgement and see what its like when watching a Prem game.

As for the shirt sponsors they have every right to have a strong input into logo placement.

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What is so special about 80 years at Carrow Road. 100 years then yer. A bit like West ham at home in a friendly. Poor marketing.

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Would it really have been that hard for a trimmed underlay?

[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img]

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Not being picky but if it is suppose to look like the 1930''s kit shouldn''t the yellow be on the right hand side as you look at it and not the left?

Basic designer error?

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Having seen the kit in person, I can now say it''s not as bad as first thought. The front is still a bit of a joke. But the sleeves and back look fine - without any numbers or lettering, at least.Quite what the design team thought by putting that big yellow box on the front of a half and half shirt though, Delia only knows.  If AVIVA were being that pushy about having their logo dominate the front, then the half and half shirt should have been left for the new away kit only.

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I''m aware that the kit was designed like this in memory of the kit that was worn 80 years ago when Carrow Road first opened, but I don''t like it. It isn''t half and half either, as the logo is in a yellow box which takes over some of the green. It''s the yellow box that ruins it most of all

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[quote user="Oh Cameron Jeroooooooome"]What is so special about 80 years at Carrow Road. 100 years then yer. A bit like West ham at home in a friendly. Poor marketing.[/quote]

 

I don''t know about that, some people are getting on a bit and may not be around for your ''100 years'', are we going to deny them the opportunity to celebrate. This isn''t North Korea.

 

 

 

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So this [URL=http://s107.photobucket.com/user/SwindonCanary/media/norwich_city_2015-2016.gif.html][IMG]http://i107.photobucket.com/albums/m307/SwindonCanary/norwich_city_2015-2016.gif[/IMG][/URL]   Is a copy of this ?    [URL=http://s107.photobucket.com/user/SwindonCanary/media/norwich_city_1927-1933.gif.html][IMG]http://i107.photobucket.com/albums/m307/SwindonCanary/norwich_city_1927-1933.gif[/IMG][/URL]

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[quote user="Mason 47"]Would it really have been that hard for a trimmed underlay?

[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img][/quote]

Much better!

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[quote user="SwindonCanary"]So this [URL=http://s107.photobucket.com/user/SwindonCanary/media/norwich_city_2015-2016.gif.html][IMG]http://i107.photobucket.com/albums/m307/SwindonCanary/norwich_city_2015-2016.gif[/IMG][/URL]   Is a copy of this ?    [URL=http://s107.photobucket.com/user/SwindonCanary/media/norwich_city_1927-1933.gif.html][IMG]http://i107.photobucket.com/albums/m307/SwindonCanary/norwich_city_1927-1933.gif[/IMG][/URL][/quote]That 30''s kit could have looked great in modern material and short shirts - and if the green was the more traditional green that we used to have which was  lighter in colour, a blue Aviva logo would have stood out really well.   This to me is a bodge of a design, trying to do too much.  It looks as if it was designed by a computer person rather than a design person, working to an impossible remit.

Do designers these days ever do free hand drawings rather than juggle with shapes and colours  with a mouse?    To me it is like web designing - designers get carried away with the endless possibilities of what they can put on to a screen and end up with trying to put too much in to something, then being surprised when people turn round and say they don''t like it.  

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I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.
[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img]

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[quote user="kick it off"]
I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.
[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img][/quote]Now, I DO LIKE THAT !

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SwindonCanary wrote the following post at 01/07/2015 10:56 PM:

kick it off wrote:

I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.

Now, I DO LIKE THAT !

I like the new kit and have just ordered it. BUT ^^^^ this one is way better.

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[quote user="SwindonCanary"][quote user="kick it off"]
I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.
[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img][/quote]Now, I DO LIKE THAT ![/quote]You might… but the Brand Manager at Aviva will point you to the "Do''s and Dont''s" of his Corporate Identity Manual. Section 3.1.2: Exclusion Zones. Keylines are not normally used in Blue Chip logo design. With a half and half design you have one colour too light to carry a white logo and another too dark to show the blue. Therefore you introduce the exclusion zone, where no colour is allowed to intrude on the logo safe area so that it achieves prominence across the print and TV media etc etc.Aviva are paying the big wedge to have their logo appear in the Premier League therefore they get to carry the day. Since the big wedge has been in football it has always been thus… unless you get sufficient numbers up to protest outside the Director''s Entrance at Carrow Road ala Toon and St James Park / MikeAshleyDrome.Personally, I think it looks fine.

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Around 30 people crammed themselves into the Jarrolds catwalk tent to watch the new home and training kit go on display.

Should equate to 30 cramming themselves into the new shirt.

Dreadful

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[quote user="Andy Larkin"][quote user="SwindonCanary"][quote user="kick it off"]
I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.
[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img][/quote]Now, I DO LIKE THAT ![/quote]You might… but the Brand Manager at Aviva will point you to the "Do''s and Dont''s" of his Corporate Identity Manual. Section 3.1.2: Exclusion Zones. Keylines are not normally used in Blue Chip logo design. With a half and half design you have one colour too light to carry a white logo and another too dark to show the blue. Therefore you introduce the exclusion zone, where no colour is allowed to intrude on the logo safe area so that it achieves prominence across the print and TV media etc etc.Aviva are paying the big wedge to have their logo appear in the Premier League therefore they get to carry the day. Since the big wedge has been in football it has always been thus… unless you get sufficient numbers up to protest outside the Director''s Entrance at Carrow Road ala Toon and St James Park / MikeAshleyDrome.Personally, I think it looks fine.[/quote]

The kit shown here is spot on, In fact I love it.

The one we have got is awful. Whoever gets paid wedge for designing this should be replaced by whoever did this one!!

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[quote user="Andy Larkin"][quote user="SwindonCanary"][quote user="kick it off"]
I don''t like half and halfs at all, but if we''d gone for the image suggested by a previous poster (below), then I could have at least felt they had done a good job of a bad idea. The shirt with the box is a bad job of a bad idea.
[img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img][/quote]Now, I DO LIKE THAT ![/quote]You might… but the Brand Manager at Aviva will point you to the "Do''s and Dont''s" of his Corporate Identity Manual. Section 3.1.2: Exclusion Zones. Keylines are not normally used in Blue Chip logo design. With a half and half design you have one colour too light to carry a white logo and another too dark to show the blue. Therefore you introduce the exclusion zone, where no colour is allowed to intrude on the logo safe area so that it achieves prominence across the print and TV media etc etc.Aviva are paying the big wedge to have their logo appear in the Premier League therefore they get to carry the day. Since the big wedge has been in football it has always been thus… unless you get sufficient numbers up to protest outside the Director''s Entrance at Carrow Road ala Toon and St James Park / MikeAshleyDrome.Personally, I think it looks fine.[/quote]This is all appears very knowledgeable and correct. I''m going to go out on a limb and say you know what you''re talking about.The question still remains though - the club probably knowing all this in combination with Aviva''s corporate branding issues - why settle on the half-and-half design in the first place?IMO, it''s not a great kit. However, the classic 1992 bird poo kit has now gone full circle to become a classic - which probably has just as much to do with the success we had in it. If we win something significant in this kit, I''ll love it forever!

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[quote user="The ghost of Michael Theoklitos"][img]http://s12.postimg.org/qfdkdozn1/1516new.png[/img]This is all appears very knowledgeable and correct. I''m going to go out on a limb and say you know what you''re talking about.The question still remains though - the club probably knowing all this in combination with Aviva''s corporate branding issues - why settle on the half-and-half design in the first place?IMO, it''s not a great kit. However, the classic 1992 bird poo kit has now gone full circle to become a classic - which probably has just as much to do with the success we had in it. If we win something significant in this kit, I''ll love it forever![/quote]I''m a Graphic Designer not a fashion designer – but I have done a

lot of work with Norwich Union and Aviva over the years. They have a

watertight corporate ID and you simply have to work with what they

dictate. In the long term it does make sense when it comes to print and

advertising (and web pages etc). Its not an absolute exact science but there are such things as guidelines for a good reason… maximum and correct exposure of your brand image. I''ve done a few Corporate ID manuals over the years where I have dictated these type of rules, but there''s no way you can cover every eventuality, like a football shirt for instance… you have to strike a happy medium that will provide the best exposure over all.I really don''t have any issues with this shirt though. I think its rather nice. The logo "block", to me, is very much part and parcel of the ''negative space'' rule applied in any type of design… and there are other places where one "block" breaks

into another – the neck and the Errea logo for example. Sports apparel isn''t my area of expertise… just trying to throw some light on why things are done the way they are.I

imagine there will be just as many people that love it as those that

hate it… which makes it no different to lots of other things that end up

in a very public domain.

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When I say ''this'' shirt, I mean the actual one not the above.Not that the above is horrible, it''s just not correct application of Brand ID.  And to Graphic Designer''s that''s akin to playing players out of position.

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Looks ok to me but would have liked to have seen a return to black shorts for historical reasons.

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