Arthur, what does any of that actually mean in terms of a real world business plan? ''I want to see ambition and fight'' sounds very nice anv is very easy to type but it would be more constructive to suggest how this might be put into practice in a way that doesn''t condem the club to the current Leeds situation if promotion isn''t achieved straight away. That''s the thing. Alot of people seem to think running a club like Norwich is easy. It isn''t. If they came up with some plausable, positive changes then i like many people would back them. Instead we get silly sound bites that actually mean sweet nothing.